A personal phone assistant for small business owners

Stop losing jobs to voicemail.

Your own AI assistant picks up the calls you can't: after hours, on weekends, or when you're busy with a customer. It takes the details, sends urgent calls to your cell, and texts you the job in a minute. I'm Sergei, I live in Concord, and I set it up for you personally.

Call and say your heat just went out, or text and ask about plowing your driveway. Both answer in seconds. Prefer a person? Get a callback.

Free 14-day trial for the first 10 businesses. Then about $98 a month, all in.

9:14
Tuesday, December 8
Phone9:12 PM
Missed call (603) 555-0143 · Bow, NH
Lanternline9:14 PM
Call answered · urgent Linda Pratt, 12 Birch Ln, Bow 03304. Furnace stopped, 2 kids at home. Transferred to on-call tech. No heat
Lanternline9:20 PM
Job booked Tech on site by 10:30 PM. Customer called back and confirmed.

The problem

When you're on a roof, under a sink or with a client, the phone rings out.

1 in 4

callers who reach voicemail actually leave a message. The rest call the next business on Google.

37%

of calls to salons and spas go unanswered, most of them during business hours.

$200–10,000

what one missed heating call can be worth: a repair tonight or a new system next week.

Industry estimates. Your numbers will be different; the calculator below uses yours.

How it works

Your phone rings like always. If you don't pick up, we do.

Step 1

Same number

Customers call the number on your truck and your cards. Nothing changes for them, and you can still answer first.

Step 2

Answered in seconds

No pickup in 20 seconds, nights, weekends or a busy line: your receptionist answers in a natural voice, in English or Spanish.

Step 3

The job in your pocket

You get the name, address and what's wrong by text and email within a minute. Emergencies are transferred straight to your cell.

Hear it

How a call goes on our two demo lines.

These are sample calls, written out. To hear the voice, call (603) 825-4698 yourself.

Heating company, no heat at 9 pm

Demo line: Concord Comfort Heating · sample call

ReceptionistThanks for calling Concord Comfort Heating! You've reached our virtual assistant, Emma. Just so you know, calls are recorded so we get every detail right, and this is a Lanternline demo line. How can I help?
CallerMy furnace stopped and it's 10 degrees out.
ReceptionistI'm sorry, that's urgent. Can I get your address with the town?
Caller12 Birch Lane, Bow.
ReceptionistThank you. I'm connecting you to our on-call technician now.

Transferred to the owner's cell. Summary texted and emailed to the owner.

Snow removal during a storm

Demo line: Granite Peak Snow Removal · sample call

ReceptionistThanks for calling Granite Peak Snow Removal! You've reached our virtual assistant, Mike. Just so you know, calls are recorded so we get every detail right, and this is a Lanternline demo line. How can I help?
CallerHow much for the season? My driveway fits three cars.
ReceptionistA medium driveway is $600 for the season, every storm over 2 inches. What's the address?
Caller48 Elm Street, Pembroke.
ReceptionistGot it. Is it paved or gravel, and anything we should avoid, like a mailbox or stone wall?

New seasonal customer. Details sent to the owner.

Who it's for

Businesses where the phone rings while your hands are busy.

Heating & plumbingNo-heat and leak calls at night
Snow & seasonalTwenty calls at once in a storm
Salons, barbers & massageBooking while you're with a client
Auto repairEvery bay full, phone still ringing
Cleaning & movingQuotes while you're on a job
Property managementShowings and repair requests

Pricing

About $98 a month, all in.

Start with a free 14-day trial. If you keep it, one-time setup is $249 for the first 10 businesses ($300 after that), with no long contract. Most small shops land at $98 a month; busier phones cost more, and the full list is below.

Founding 10

Free 14-day trial for the first 10 businesses

  • I build it and switch it on. For 14 days you pay nothing: no setup fee up front, no card to Lanternline, and the software runs on Reception's own free trial
  • Keep it: setup $249 instead of $300, then about $98 a month
  • Care locked at $69 a month for 12 months, whatever your call count
  • Don't want it: tell us, we switch it off and you owe nothing

If you keep it, I ask permission to publish a short case study with your call and job counts.

10of 10 spots openUpdated November 10, 2026

The $98 is two small bills. The receptionist runs on Reception by ElevenLabs: the account is in your name and ElevenLabs bills your card directly. Lanternline sets it up, tests it, checks your calls every week and sends a monthly report.

A typical bill, explained

LanternlineCare only: setup changes, weekly review of your calls, monthly report, a local person one text away
$69
ElevenLabsReception software and phone line, in your business name, billed to your card
$29
Total each month
$98
Full price list: busier phones, booking and add-ons
Paid to ElevenLabs

Reception plan, in your name

You own the account and the number. ElevenLabs bills your card; nothing is marked up.

Basic, 75 minutes$29 /mo
Plus, 275 minutes$79 /mo
Premium, 1,000 minutes$199 /mo

We pick the plan that costs you least for your call volume.

Lanternline add-ons, per month

Text answeringYour assistant also replies to customers who text your number, and texts you the request. Includes a text-back to callers who hang up before leaving details.+$29
Second line or locationIts own greeting, hours and service area.+$49

One-time extras

Google Business Profile setupSo more people find you and call in the first place.$199
Texting number registrationNeeded once for Text answering: registers your number with the phone carriers. Takes a few days.$49
Seasonal retuneHeating in fall, snow in winter, AC in spring.$75
Number transfer and forwarding setupFor tricky carriers and office phone systems.$99

Pay Lanternline care for a year, get 2 months free. Billed once a year.

First month of Lanternline care free.

And if it doesn't catch a single new job request in a month, that month of care is free too. Extra minutes over your Reception plan are billed by ElevenLabs at their published rate.

Your numbers

What are missed calls costing you?

Lost each month
$4,850

About $58,195 a year.

Estimate: missed calls × booking rate × job value × 4.33 weeks.

Locally owned & operated · Est. 2026

A Concord, NH business, not a call center. One text away.

I'm Sergei Gorbunov. I set up every receptionist myself: your services, prices, service area and what counts as an emergency. I test it on 20 tricky calls before it answers a single customer, and I check your calls every week. In person in Concord and southern New Hampshire, remotely everywhere else.

Lanternline is a service of NEXLINE LLC, Concord, NH.

Questions

What owners ask first

Do I need a new phone number?

No. Your number stays on your trucks and cards. Calls you don't answer forward to your receptionist. If you ever stop, you turn the forwarding off and nothing else changes.

Will customers know it's AI?

Yes, and that's on purpose. It sounds natural, but the greeting says you've reached the company's virtual assistant, and if a caller asks, it says so plainly. It never pretends to be a person. Call the demo line and judge for yourself.

How do I get the call details?

By text and email within a minute of every call: name, number, address and what's wrong. Email works from day one. Texts start a few days later, once your texting number is registered with the phone carriers; we handle that during setup.

Can customers text instead of calling?

Yes, as an add-on. Your assistant replies to texts sent to your business number using the same facts and prices it uses on calls, says it is a virtual assistant, and texts you the request once it has a name and what the customer needs. It never confirms a job by itself. Try it: text our demo snow removal company at (603) 513-2793.

How does the free trial work?

For the first 10 businesses. I set your assistant up for your business and you forward your missed calls to it for 14 days. You pay Lanternline nothing during the trial, and the software runs on Reception's free trial. Before day 14 you decide: keep it ($249 setup, then about $98 a month) or tell us to switch it off and owe nothing.

What about emergencies?

You decide what counts as urgent: no heat, a leak, a gas smell, a car in a ditch. Those calls are transferred straight to whoever is on call. For a gas smell it first tells the caller to leave the house and call 911.

Is recording calls legal in New Hampshire and Massachusetts?

Yes, with notice. Both states require everyone on the call to know it's recorded, so the greeting always says it in plain, friendly words: "Just so you know, calls are recorded so we get every detail right." You approve the greeting before it goes live.

Can it book appointments?

Yes, into your Google Calendar, on the Front Desk plan. On Missed Calls it takes the request and you call back. For emergency work we usually take the request instead of booking a time.

Spanish-speaking customers?

Yes, included. It switches to Spanish automatically when the caller speaks Spanish.

Why two bills?

The receptionist software is Reception by ElevenLabs. The account is opened in your business name, so you own it and ElevenLabs bills your card directly for the plan and any extra minutes. Lanternline bills only for setup, care and add-ons. Nothing is marked up or hidden.

What if I want to cancel?

Give Lanternline 30 days notice by text or email. No long contract. The Reception account, your number and your call records stay yours: keep the account, or cancel it with ElevenLabs.

Hear it answer before you decide.

Call the demo line now. Then leave your details and I'll set up a free 14-day trial that answers for your business.

Start your free 14-day trial

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Email: [email protected] · Concord, NH